Focus Groups/Mock Juries
These following options all cover 100 pages of discovery or transcripts, creating vignettes and conducting the focus group and 3-5 hours of consultation, taping, client preparation etc. They do not include review or modification of deposition videos, or jury selection. (All of these services above would be charged at my currently hourly rate. We have videographers and graphic artists to tape or cut media if needed. The hourly rate is based upon the task performed.) Attorneys enlisted to “play” opposing counsel can often be done by trade with other criminal or civil attorneys. If not, an additional hourly charge applies.
Option 1:
- A four hour focus group in your conference room or ours (with a live feed or recording of the jury deliberation)
- Six-eight jurors (juror recruitment, juror incentives, and meals included.)
- Three hours of consultation, witness prep or taping (we usually recommend two hours before and one hour after).
- All extra hours are charged at my current hourly rate. Extra hours by my staff are charged at rate contingent upon the on the task.
Option 2:
- Everything in option #1 plus…
- A eight hour focus group in your conference room or ours (with a live feed or recording of the jury deliberation.)
- Six-eight jurors (juror recruitment, juror incentives, and meals included. )
- Five hours of consultation, witness prep or taping (we usually recommend two hours before and one hour after).
- All extra hours are charged at my current hourly rate. Extra hours by my staff are charged at rate contingent upon the on the task.
Option 3:
- This option would include two juries for option 1 on the same day.
Option 4:
- This option would include two juries for option 2 on the same day.
Focus Groups are often a cost-effective first step in preparing for trial and in determining what potential jurors think about your client and your case. With 2nd Chair Services all of the work is done for you. Merely provide us with a budget, and we will let you know what style of Focus Group fits your needs. Everything, from recruitment to facility fees, will be managed so that this process is as simple as possible.
Focus Groups also provide feedback about attorney presentation and style, assist in creating a discovery plan and identify juror profiles. Both focus groups and mock juries help test a myriad of components including effectiveness of themes, theories and arguments, attorney arguments, perception of attorneys and witnesses, and development of juror profiles.